Can a product be “made in Australia from imported ingredients”?
Australians are increasingly concerned with supporting local makers. As such, more and more people are asking what it means if a product is “made in Australia”. Specifically, they want to know if a product made in Australia from imported ingredients still qualifies. The most recognisable and trustworthy country of origin symbol is by far the Australian Made, Australian Grown certification. For more than thirty years, the Australian Made Campaign has shown that products that meet specific criteria.
Certifying your products as made here in Australia is a powerful sales and marketing asset. If you work to meet the criteria set out in Australian Consumer Law and the Australian Made Logo code of practice, you send a clear message to your consumers. You’re saying: we are an authentic Australian alternative, made for you.
What does the Australian Made certification mean?
The Australian Made, Australian Grown logo certifies a product as totally or mostly manufactured, processed or transformed here in Australia. The logo tells your consumers that your product is genuinely made in Australia and positively impacts the Australian economy. A 2019 press release by Roy Morgan Research shows that 90% of Australians over the age of fourteen are more likely to buy products made locally. Thus, local businesses have plenty of motivation to promote their products if they’re made locally.
However, there are several kinds of “made in Australia” certifications. We always print the Australian Made logo with a descriptor. This tells the customer exactly how or to what extent a product was made in Australia. For example, we still consider a product made in Australia from imported ingredients if it meets certain criteria. Let’s take a closer look at each of these descriptions more closely…
What do the made in Australia symbols mean?
There are several rules for using the Australian Made logo. One of which is to put a descriptor below the logo to explain to the consumer how your product qualifies as made in Australia. The descriptors are:
The product is significantly transformed in Australia, even if its components are from international suppliers. Yes, it can be made in Australia from imported ingredients! Transforming the ingredients into the product is still beneficial to local industry.
Local farmers grow all of the significant ingredients in the product here in Australia. Additionally, all or nearly all of the processing occurs in Australia.
Product of Australia
All of the significant ingredients in the product come from around Australia. Additionally, the ingredients are totally or mostly manufactured or processed in Australia. This differs from “Australian Grown” because those “ingredients” might not be crops or produce, for example.
Local farmers grow or harvest all of the seafood product’s significant ingredients here in Australia. They are also totally or mostly processed in Australia.
Only export markets use this logo and descriptor combination. The product has to meet the criteria for at least one of the four claims above. It shows overseas consumers that the product was made here in Australia to the above standards.
Australian Food Labelling
The Australian Government incorporated the Australian Made logo in the country of origin labelling system a couple of years ago. The way we label food made in Australia is a little bit more complicated…
Let’s Talk About Food Products Made in Australia?
The food you buy needs to display its country of origin. This is particularly true for food from supermarkets, markets, online, and vending machines. Food from restaurants, cafes and the like doesn’t have to be labelled. You usually find the country of origin labels on food packaging or signs in-store.
There are three key terms to describe the country of origin, and to what extent a food product was made in Australia. These three claims are:
- “Grown in”. This claim tells you where the ingredients come from. You usually find this claim on fresh food products.
- “Produced in”. This claim tells you where the ingredients come from and where they were processed. You find this claim on fresh and processed food products.
- “Made in”. This claim tells you about the manufacturing process of the food product. You’ll find food products labelled as “made in” Australia from imported ingredients, because the “making” process is significant.
- If the food product wasn’t grown, processed, or made in a single country, the packaging usually tells you which country it was packed in.
You can learn more about the country of origin labelling system on the Australian Competition and Consumer Commission website. The website has many great examples of food labels for products made in Australia. These should help you identify your food products more easily in the future.
Is there a benefit to buying “Made in Australia”?
In a few words, buying products that are made in Australia is beneficial to you, as the consumer, and to the country as a whole. As a consumer, your dollar is your way to make a change. When you choose an Australian alternative, you are directing resources to local businesses, local communities, local families. You’re reducing the environmental impact of importing goods from overseas by choosing onshore products. You’re buying products that are certified as safer, higher quality, and more trustworthy on account of Australia’s strict regulations. There’s no downside to supporting local industry.
If you click the link, we’ll show you the many benefits of buying Australian made and owned. We’re passionate about promoting products that are made in Australia. We believe that it’s our ticket to a more balanced economy and more empowered people across the country. Before you add your next product to the cart, think about whether you can find an Australian alternative to replace it. We bet you there’s a local gem you’ve yet to discover.